With the release of Heavy Rain inbound, Sony have released the TV ad.

Heavy Rain writer David Cage did a recent piece with Edge and gave us some new info on the story of Heavy Rain.

“When all of the characters die, the story ends – that’s quite a sad ending,”.

“There are movies with happy endings and sad endings. In Heavy Rain, it is up to the player to tell his own story and decide what story he wants to tell. This kind of ending cannot happen before the last third of the game, so the experience won’t be too significantly shortened.”